We have been spending several months looking for a name for our rum. The process is long and laborious! We have a couple of ideas in mind, but nothing that take the cake. We decide to ask around for opinions. We submit a list of our favorites as well as ask for their ideas. We get over 100 answers, but we still aren’t happy! We decide to turn to design and packaging professionals, explaining our project to them.
Bingo: one of our ideas suddenly seems obvious! Our rum will call BANQERO; short, easy to remember, and Hispanic-sounding. Perfect for a rum!
And with such a name, we even allow ourselves a little nod to Switzerland, the country of chocolate, watches and…
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